Streamlining Networks for Cloud TV

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Authors

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Jon Haley
VP Marketing and Business Development

Matt Parker

Matt Parker
Director, New Business Development

Johan Bolin

Johan Bolin
VP Products

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Margit Tritt
Director of Business Development, North America

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Ling Koay
Product Marketing Manager 

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Johnny Bigert
VP R&D

 

 

The Edgeware Blog

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OTT in 2016 and beyond

  
  
  
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Happy New Year! 
With at least 33 new OTT (over-the-top) services launched last year in North America alone, and now with #NetflixEverywhere, 2015 was no doubt the year of OTT. Millions of excited fans worldwide can now access their favorite content on demand, whenever they want it. Disney’s CEO Bob Iger said its newly launched DisneyLife subscription streaming service is the future and that they are “seeing more opportunities to reach consumers directly and not through middlemen.”[1]

With that said, here’s our take on what 2016 will bring.


The Local Origin Imperative

  
  
  
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18 months in, I am still a relative newcomer to this industry.  And I continue to find the term OTT puzzling.  Over-The-Top of what exactly…?  When we refer to OTT in its many guises are we not in fact simply talking about a direct, self-curated viewing experience.  A viewing experience designed and built by the individual to provide a wholesale alternative or linked supplement to linear.  A viewing experience that by its very nature creates a heightened expectation of ease of access, quality and availability, regardless of location, device type and content selection due to the audience need to self create.

Three key takeaways from OTT TV World Summit

  
  
  
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OTT TV World Summit brought together many industry experts in the TV and online video business - from Facebook and Microsoft to Scandinavia's largest broadcasting companies to telecommunication providers stretching all the way from South Korea to Trinidad and Tobago – for three intensive days of discussion and networking in London last month.

How to leverage video content delivery data for quick wins

  
  
  
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I live in a quarterly world. I am obsessed with quick wins, at work, home or on the plane. Whenever I have a moment of silence, I satisfy my hunger for quick wins by filling it with sounds and images. At work, I love finding solutions for quick wins to impress myself (or my boss).

Lean and Agile at Edgeware

  
  
  
The release board

In August 2015, Edgeware made the decision to change the way we develop and deliver software and hardware. We started a lean and agile transformation, and this blog post describes where we are and what we’ve learned three months into the process.

What is the relationship between quality of experience and growth?

  
  
  
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In Kuala Lumpur, the city where I grew up, I recall watching my grandmother buy fresh eggs once a week from a farmer who drove his worn-out truck to the front of our house. He would stop the truck and hop down from the driver's seat when he saw us walking towards the gate. As he walked towards the back of his truck to present the wonderful stack of fresh eggs, he would remove his hat and greet my grandmother with a big smile. He would ask about the previous eggs we bought, did we enjoy them, were they sufficient, and so on. They would talk for a while but not just about eggs.

Optimising Quality of Experience for viewers of live events

  
  
  
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Slaying the vampire buffer

Live sport, concerts and media events are big business for providers, and major sources of frustration for viewers when the quality of video and audio transmissions is affected by delays, uneven data flows or data loss due to network speed, latency and jitter. It only takes one missed second during a critical game, or a few dropped frames during an anticipated event, to turn viewing pleasure into intense irritation.

The Year of OTT?

  
  
  
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Is 2015 the year the cord cutters really cut loose?

It was as far back as 2013 that, for the first time ever, the thirteen largest pay TV cable operators in the USA lost more video subscribers than they added – seeing almost 1.2 million subscribers cancel their TV service subscriptions and cut the cord. But it’s a dead certainty they weren’t cutting out TV viewing altogether. Instead, they were simply finding other ways to feed their viewing diet.

OTT Content Delivery and Me

  
  
  
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Margit Tritt is trying her own OTT experiment to assess if video will survive.

What’s brought this on? Quite simply, the buzz that’s around SlingTV. As a provider which uses OTT delivery, naturally they interest me as someone who works for one of the most experienced companies in the OTT field.

The word is that SlingTV could be the final straw that breaks the back of the traditional video services camel.

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Big money signings: why premium sports need top-of-the league delivery

  
  
  
Sports Broadcasting

We learnt yesterday that the value of premium sports content shows no sign of slowdown. A 70% increase from the fees paid for the 2013–2016 seasons, BT and Sky are between them to pay an astonishing £5.136 billion ($7.8 billion) for domestic English Premier League (EPL) TV rights for seasons 2016–2019.

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