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Jon HaleyVP Marketing and Business Development
Matt ParkerDirector, New Business Development
A new era of connected TV is coming into being. But unfortunately, most networks are not ready for it, designed for it, or built for it.
The beers are chilled, the nibbles are piled high, kick-off’s in 5 minutes and your live TV stream goes down. It’s every sports fan’s worst nightmare – and every sports programmer’s worst nightmare too. But it was a nightmare made real in the USA, when the national team played Germany in the 2014 FIFA World Cup. And whoever said Americans aren’t really into ‘soccer’, a quick glance at Twitter when this untimely service collapse occurred reveals otherwise.
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