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Jon HaleyVP Marketing and Business Development
Matt ParkerDirector, New Business Development
Johan BolinVP Products and R&D
Margit TrittDirector of Business Development, North America
Is 2015 the year the cord cutters really cut loose?
It was as far back as 2013 that, for the first time ever, the thirteen largest pay TV cable operators in the USA lost more video subscribers than they added – seeing almost 1.2 million subscribers cancel their TV service subscriptions and cut the cord. But it’s a dead certainty they weren’t cutting out TV viewing altogether. Instead, they were simply finding other ways to feed their viewing diet.
Margit Tritt is trying her own OTT experiment to assess if video will survive.
What’s brought this on? Quite simply, the buzz that’s around SlingTV. As a provider which uses OTT delivery, naturally they interest me as someone who works for one of the most experienced companies in the OTT field.
The word is that SlingTV could be the final straw that breaks the back of the traditional video services camel.
We learnt yesterday that the value of premium sports content shows no sign of slowdown. A 70% increase from the fees paid for the 2013–2016 seasons, BT and Sky are between them to pay an astonishing £5.136 billion ($7.8 billion) for domestic English Premier League (EPL) TV rights for seasons 2016–2019.
With a combination of improving broadband infrastructure, new services and fast-evolving strategies of content owners, 2015 is shaping up to be an exciting year for the TV market. In the second half of 2014, there were several announcements of projects and initiatives that will clearly have an impact on the market globally.
You can only fit one person in the cockpit of a Mercedes AMG F1 car – and fortunately for the team’s winning chances, in the exciting 2014 season that man was Lewis Hamilton. But he would likely be the first to agree that he is just the final cog in a massive machine, which stretches from the steering wheel to the pit lane, and then all the way back to the engineers in the team’s UK headquarters.
A new era of connected TV is coming into being. But unfortunately, most networks are not ready for it, designed for it, or built for it.
The beers are chilled, the nibbles are piled high, kick-off’s in 5 minutes and your live TV stream goes down. It’s every sports fan’s worst nightmare – and every sports programmer’s worst nightmare too. But it was a nightmare made real in the USA, when the national team played Germany in the 2014 FIFA World Cup. And whoever said Americans aren’t really into ‘soccer’, a quick glance at Twitter when this untimely service collapse occurred reveals otherwise.
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